March 25, 2019

Quick Guide to People Counting

Don’t have time or patience to search through a whole website? See our quick guide to our people counting and footfall solutions here.

Our people counters are split into 2 primary categories: Beam Counters, and Overhead Counters.


Beam Counters

These are the most basic solution that Axiomatic offer. They are mounted on a wall, just inside of an entrance, ideally between waist and shoulder height.

They operate on the principle of a break-beam people counting system. The counter fires out an infrared beam across the path where people will be walking. When it detects the beam is broken (by a person walking past) it registers that as a count.

Beam counters are a basic, flexible, cost effective solution. We provide indoor variants that are mains powered, and we also provide a range of battery powered and IP54 rated weather-proof versions for outdoor use.

Beam counters are great for overall trends and low traffic areas, but if you want to be counting lots of people and need higher accuracy, we’d recommend one of our…


Overhead People Counters.

Compared to beam counters, overhead counters are a far more accurate way of counting people.

These people counting devices are placed on the ceiling just inside an entrance. Or simply put, placed in such a way so they can count people walking underneath.

Within overhead counters, we have 3 different types of technology used to identify people: Video counters, thermal counters, and time of flight (ToF) counters.

Video counters:

Work by capturing video of the area below, and identifying individuals to be registered as a count.

Thermal counters:

Work by tracking the heat signature of people and objects in the area below.

Time of Flight Counters:

Work by emitting pulses of infrared light, and measuring the time it takes for the light to bounce back to the counter – thereby able to track objects of different heights and sizes underneath, and recognise people.

Each of these technologies has its pros and cons, and each are better suited to certain environments or conditions. Get in touch to provide us with a bit more information, to see what we would recommend for you.


Retrieving Your Footfall Data

Now, once it has been established which counter would be ideal for your environment, we need to think about how you are going to be able to view your data. This can be done in a variety of ways.

The options for our Beam Counters are:

– Reading the data from the screen of the unit itself.

– Taking the data from the unit on a SD card or USB drive, plugging that into your server, and viewing your data in is raw format or in our reporting suite.

– Connecting the counter, with an ethernet cable, to your server to automatically generate your daily, weekly and monthly reports in our reporting suite. You can also export the raw data, if you prefer, to be used in your own systems.

The options for our Overhead Counters are:

– Connecting the counter, with an ethernet cable, to your server to automatically generate your daily, weekly and monthly reports in our reporting suite. You can also export the raw data, if you prefer, to be used in your own systems.

– Also available are more advanced versions of our reporting – giving you access to more metrics and greater insights.

– There are options for transferring your data over autonomous 3G connectivity.


And there you have it – that’s about all that can be covered in just over 500 words.

Hopefully now you have a better idea of the kinds of solutions available compared to when you started. If you’d like more info on any of our solutions, or to find out what would work best for you, don’t hesitate to contact us – we’d be happy to help.