People counting technology has transformed the way business decisions are made. It is the optimum way to get a clear picture of footfall, customer behaviours, and customer flows. In addition, it can help you improve the performance of your stores and improve retail conversion rates.

Retailers are always looking for ways to maximise performance. However, sales figures alone are not enough to judge success and drive decisions. Spending time and money on marketing and advertising can be frustrating when you only have limited tools to help you understand your return on investment.

Axiomatic provide a flexible array of solutions to suit any retail environment. Once a system is in place there are multiple options for you to view your data; whether this be viewing the raw figures in excel, importing the data into your own management system, or using one of our specialised reporting packages.

• Evaluate and adapt marketing activities according to retail traffic.
• Improve customer service and reduce staff costs, by matching staff levels to your busy and quiet periods.
• Assess your sales conversion rate and see how new product lines or services affect footfall.
• Look for patterns in your retail footfall based on region, time of year and other factors.
• Identify high performing stores and pinpoint the reasons for their success.