Whether you’re already using footfall sensors or are a first-time user, using hardware-embedded AI is the next step to equip your business with insights beyond accurate visitor numbers.
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Retailers are interested in their customer numbers, not staff movements which can inflate footfall figures and effectively reduce your conversion rates.
Gender data helps retailers move from guessing who their customers are to designing experiences that actually fit the people coming through the door.
Visitor attractions can use information about their gender balance to tailor
Sales tell you what happened, footfall tells you what could have happened.
Footfall tells you how many visitors you have, Dwell tells you how long customers spend in store or specific areas and provides insight into their interest, store performance and sales opportunities.
Our PeopleCounter Software custom footfall reports, presented in a user-friendly dashboard.
The software can be housed on your own server, or for a more streamlined and convenient approach, we can host your system in our cloud server (yearly fees apply and a broadband connection is reqired on site)
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The footfall sensors are only designed with foot traffic counting features, they do not take pictures like a camera. Only irreversible, anonymised data is collected and utilised for reporting purposes.
Each person tracked is randomly assigned a unique identifier which cannot be traced back to any specific individual. The data collected undergoes encryption during transmission to ensure its protection. Enhanced privacy settings are also available including privacy mode showing pure black images, and image blurring.
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