Axiomatic work with Wren Kitchens to provide footfall data across their whole estate
Background
Wren Kitchens is the UK’s number 1 kitchen retailer and home to the biggest kitchen collection with nearly 100 stores across the country.
They had already spotted the benefits of counting footfall and had previously installed a solution which was coming to the end of its life and becoming unreliable.
Wren got in touch with us here at Axiomatic and after meeting to find out exactly what Wren needed. One of the features required for the new system was video capability as well as excellent accuracy so that staff would not need to be involved in the diagnosis of any queries and the counter performance could be monitored easily.
It was decided that the Irisys Gazelle DualView thermal counter with our PeopleCounter software would offer a high degree of accuracy and reliability. A pilot scheme was set up to enable Wren to see the solution in action within a trial store, before committing to a rollout. It also allowed them to run the new system side by side with the existing solution to compare the two.
After a very successful pilot, the solution was rolled out to a further 6 stores and continued on to include all new sites as well as existing stores. Axiomatic engineers carry out the physical installation of the counters, with support and backup from our support team.
The system is then monitored by our support team so that any interruptions to performance are spotted and resolved quickly (such as network outages).
The system is then monitored by our support team so that any interruptions to performance are spotted and resolved quickly (such as network outages).
Wren have also expanded into the US and have taken Axiomatic’s system into these stores. They now use our latest overhead Xovis 3D stereoscopic footfall counters with great success.
Our software provides Wren with raw, unedited data which they are able to use in any way they see fit, importing it into their own systems to provide intelligence on footfall numbers, busy and quiet times, conversion rates and marketing impact.
We are proud to continue to work with Wren, delivering accurate footfall data for both their UK and US stores.
