Chester Zoo use footfall tracking technology to monitor visitor number across a wide variety of environments. The systems had to be discreet enough to not disturb visitors or animals, yet accurate enough to provide valuable information.
Chester Zoo initially inquired about a 6 week rental system to monitor footfall and visitor numbers to a temporary event. This was a window through which they saw the long-term value an Axiomatic footfall tracking system could provide and purchased the system outright.
For the task of installing the different systems, the same process was carried out each time. To take advantage of their knowledge of the site, Chester Zoo was to be responsible for cabling. Once this was in place, Axiomatic’s engineers were deployed to install the counting devices.
Following the success of this initial expansion, Chester Zoo opted to expand further in 2018. This time they needed to count visitors entering and exiting a greenhouse area. Following analysis of source images of the area provided by Chester Zoo, Axiomatic recommended another outdoor Irisys Thermal Counting device, along with a simple wall mounted break-beam device.
Some years later the staff at Chester Zoo got in touch again as they needed to expand the system, proposing to cover a wooden walkway leading to a new visitor area.
Critical requirements for the solution were that it had to be suitable for outdoor environments and be discreet enough to blend in with the rustic theme of the walkway and new visitor area.
We recommended the Irisys Outdoor Thermal Counter, the most accurate outdoor solution possible. Axiomatic also agreed to make modifications to camouflage the counter so it blended in with the structure.
Another overhead counter (this time a 3D Brickstream device) was also installed at their ‘Planet Shark’ attraction.
More recently Chester Zoo wished to move the Brickstream footfall counter from their ‘Planet Shark’ area to their new ‘Heart of Africa’ exhibit, a project Axiomatic was more than happy to help with.
This was a straightforward installation where Chester Zoo provided comprehensive photos and measurements so we could plan the positioning without the need for an actual site survey.
With everything planned and in place, Axiomatic engineers were able to move the counter and redeploy it in a new location.
Chester Zoo use our reporting package, which allows them to easily view their daily, weekly, and monthly footfall figures across all areas of their site.
The system also allows the export of data to their own management systems to present it as they wish.
Chester Zoo opted into an annual rolling support contract with Axiomatic so there is regular communication regarding the health of the system, and ongoing monitoring and support.
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