2 – Track and improve Conversion Rates

By accurately tracking the number of customers visiting your store, you now have access to reliable sales conversion rates. As we all know, conversion rates are a valuable metric to assess the performance of sales related activities. Furthermore, it gives you the tools needed to evolve as an organisation and increase your conversion rate. For example by identifying more and less busy times, you can adapt staff scheduling and rotas to improve customer service.

3 – Better plan for the future

With reliable data of your footfall in the past, you can plan for the future with much more confidence. You are able to plan and adapt marketing activities according to forecast retail traffic. Budgets can be allocated more effectively and precisely, depending on busy periods and locations, meaning money can be stretched further and be spent in areas that truly matter. Medium and long term patterns can be identified and planned for. All these things would be much more difficult to grasp if just relying on staff feedback for store footfall.

4 – Accurately compare performance of different sites

Another huge benefit is the ability to directly compare the performance of different sites. Yes – we’re sure you already do this (if you have multiple sites that is), however the benefits now are that a footfall system would give you additional context to store performance metrics. Perhaps, for example, one site is performing better than average in a pure financial sense. Using a footfall system to accurately track the conversion rates, these may be below average and therefore a big opportunity for additional growth has been identified. Accurate real world footfall data can be used to take advantage of opportunities similar to this, and address flaws.

5 – Minimise disruption

With your footfall data at your fingertips, it now becomes easy to identify your less busy times of day, or particular weeks of the year. This makes it easy to schedule any refurbishments or store maintenance in such a way to minimise disruption to stakeholders.

If your’re on the brink and debating jumping into the world of footfall data, don’t hesitate to get in touch. We’re happy to have a conversation on how we can help you, and the specific benefits a system would have for your organisation.

If you’re keen to discover more, take a look at our Footfall Counters For Retail page.