Top 5 Benefits of People Counting in Retail
By now you will have heard of a people counting system (otherwise you wouldn’t be here). If you’d like a simple breakdown of the different technologies and options available, see our Quick Guide to People Counting.
If you’d like a breakdown of the top 5 benefits a footfall counting system can have on your retail business in the real world, then continue reading:
1 – Assess the Return on Investment of marketing projects
An automated footfall system allows to you set additional KPI’s regarding increases in customer numbers – as you now have a way to reliably measure this! The insights you can receive are deeper and more meaningful than ever. Say your advertising campaign clearly worked, as you witnessed a significant increase in footfall over a given period, yet sales only increased marginally – clearly something is amiss. A possibility may be that your staff are not focused enough on customer service, for example. Because of this you may want to review your staff training to increase conversion rates, or better plan your staff rotas to account for forecasted busy periods. These kind of layered insights would not be possible without a people counting system.
2 – Track and improve Conversion Rates
By accurately tracking the number of customers visiting your store, you now have access to reliable sales conversion rates. As we all know, conversion rates are a valuable metric to assess the performance of sales related activities. Furthermore, it gives you the tools needed to evolve as an organisation and increase your conversion rate. For example by identifying more and less busy times, you can adapt staff scheduling and rotas to improve customer service.
3 – Better plan for the future
With reliable data of your footfall in the past, you can plan for the future with much more confidence. You are able to plan and adapt marketing activities according to forecasted retail traffic. Budgets can be allocated more effectively and precisely, depending on busy periods and locations, meaning money can be stretched further and be spent in areas that truly matter. Medium and long term patterns can be identified and planned for. All these things would be much more difficult to grasp if just relying on staff feedback for store footfall.
4 – Accurately compare performance of different sites
Another huge benefit is the ability to directly compare the performance of different sites. Yes – we’re sure you already do this (if you have multiple sites that is), however the benefits now are that a footfall system would give you additional context to store performance metrics. Perhaps, for example, one site is performing better than average in a pure financial sense. Using a footfall system to accurately track the conversion rates, these may be below average and therefore a big opportunity for additional growth has been identified. Accurate real world footfall data can be used to take advantage of opportunities similar to this, and address flaws.
5 – Minimise disruption
With your footfall data at your fingertips, it now becomes easy to identify your less busy times of day, or particular weeks of the year. This makes it easy to schedule any refurbishments or store maintenance in such a way to minimise disruption to stakeholders.
If any of the above has wet your appetite, or if your on the brink and debating jumping into the world of footfall data, don’t hesitate to get in touch. We’re happy to have a conversation on how we can help you, and the specific benefits a system would have on your organisation.
If you’re keen to discover more, take a look at our Footfall Counters For Retail page.