Solutions for Universities
A university does more than provide education. They are venues for entertainment, food, socialising and keeping fit. Tracking university footfall – and measuring how these spaces are used – can help achieve wider objectives, and improve the student experience.
Working with the University of Technology in Sydney, we have developed a reliable and accurate system to monitor how a university is using its teaching space (such as seminar rooms and lecture theaters).
People counting devices are mounted on the ceiling just inside the entrance to a room or space. These track people as they enter and exit the area. It then feeds back this data to our intuitive reporting suite, as definitive evidence of how a space is being used.
Having a system in libraries to monitor space use can be of benefit to both students and staff. Students can view which floors or areas are busiest, and when. By using this data, staff can understand how a library is used. Which areas are most and least popular? Is there a big difference between library visitors and the number of books checked out? This kind of information allows decision makers to adapt to the overall university strategy – and to plan ahead.
Monitoring the footfall and live occupancy levels of Student’s Union bars or nightclubs provides valuable information on the use of these venues. Managers can use this performance data to schedule effective staff levels, and to manage occupancy limits during showings of live sport or other large events.
On Campus Cafes and Restaurants
Footfall data from on campus cafes or restaurants can go a long way to advising catering services of potential demand. It allows managers to view the most busy times of the day and days of the week. It can also allow senior university employees to quickly assess the performance of the different facilities on campus – helping make important decisions relating to budget and resource allocation.
On Campus Shops
People counting technology is a practical way of getting clear data on your store’s performance. The information gained can help managers plan staff levels around busy periods. Evaluate how well marketing campaigns worked, compare the performance of multiple sites, and make best use of low university footfall periods (to schedule maintenance for example).
University Gyms and Sports Facilities
Track the use of gyms, as well as bookable facilities such as sports halls or indoor squash or tennis courts. How many people are using the gym compared to how many people have memberships? Are people attending fitness classes? Insights such as these can help to drive student/customer engagement and plan for the future. A live feed of current occupancy levels could be displayed so students can see busy times and plan accordingly.