Weather Effect

Weather Effect – the effect that weather has on the footfall trends of various sites, depending on their; purpose, stock and location. For instance on a rainy day footfall may increase at a sheltered Shopping Centre, or for Outdoor Leisure stores, or a shop selling umbrellas, but fall for normal high street stores. The effects on footfall of good or inclement weather upon a site will vary depending on the nature and location of that site. By assessing the affect weather on footfall managers can estimate the quantitative traffic response and make suitable staffing adjustments.