Marketing Performance Measurement and Management (MPM)
Marketing Performance Measurement and Management (MPM) -is a term used by marketing professionals to describe the analysis and improvement of the efficiency and effectiveness of marketing. This is accomplished by focus on the alignment of marketing activities, strategies, and metrics with business goals. It involves the creation of a metrics framework to monitor marketing performance, and then develop and utilize marketing dashboards to manage marketing performance. It focuses on measuring, managing, and analysing marketing performance to maximize effectiveness and optimize the return of investment (ROI) of marketing. Three elements play a critical role in managing marketing performance—data, analytics, and metrics. Although brand recognition may form part of the purpose of marketing, for a retailer, an increase in sales and profits provides the key ROI. However, an increase in sales transactions alone does not give a full picture of the effectiveness of a marketing campaign. If sales transaction have gone up by 10%, but store footfall has actually increased by 100%, then the campaign has been highly effective, but other factors have reduced the potential ROI. Thus the use of data from people counters to add footfall metrics as part of the MPM is key to understand the true effectiveness of a marketing campaign.
- Accuracy
- Anonymise
- Automatic visitor counter
- Axiomatic Technology Ltd
- BACnet
- Battery Powered Beam Counter
- Battery Powered People Counters
- Beam Counter
- Bi-directional footfall
- Brickstream
- Brickstream 3D
- Building Energy Management
- Building information modeling (BIM)
- Building Management System
- Conversion Rate
- Count Lines
- Counting Zone
- Customer Conversion
- Customer Counter
- Customer Counting
- Customer Insight
- Customer Traffic
- Desk Sensors
- Dwell Time
- Electronic People Counter
- Event Counting
- Event Management
- Event Occupancy
- Flow Accuracy
- Footfall
- Footfall Comparison
- Footfall Counter
- Footfall Reporting
- Free Flow Event
- Frequency
- Group Counting
- HVAC
- Increase retail conversion rate
- Infra-red Counter
- Irisys
- Irisys Gazelle
- Live Event Occupancy
- Live Occupancy Counting
- Live People Counting
- Live People Counting
- Marketing Performance Measurement and Management (MPM)
- Missed Opportunities
- Mobile Detection
- Occupancy
- Occupancy Accuracy
- Occupancy Management
- Occupancy Tracking
- Occupant-Centric Scenario Modelling for Energy Management
- Office Space Management
- OTOVAC®
- Outdoor People Counter
- Outdoor Visitor Counter
- Over-Counting
- Passing Traffic
- People Counter
- People Counting
- People Counting Software
- Power over Ethernet or PoE
- Q-Scan
- Q-Scan Software
- Real-Time Counting
- Refining Opening Hours
- Remote Monitoring
- Retail Footfall
- Retail footfall index
- Retail Metrics
- Sales Ratio
- Shopper Tracking
- SQL database (MS SQL, MySQL)
- Staff Planning
- Stereoscopic
- Tailgating
- Thermal Counter
- Traffic Density
- Traffic Patterns
- Under-counting
- University Space Management
- Utilisation
- Velocity Filter
- Venue Occupancy
- Video Counter
- Video Counting
- Video Validation
- Visitor Counter
- Weather Effect
- Wireless Footfall Counter
- Wireless People Counter
- Workplace Management