Manual Count Survey

Manual Count Survey – A process where trained staff visit a shopping centre, town or specific venue in order to manually count the number of people. Such studies offer the ability to break down footfall into demographic groups highlighting the age, sex and ethnicity of footfall traffic. However, such studies are labour intensive, expensive, and offer only a brief snapshot of footfall traffic and customer behaviour within a specific location. The results of such studies are highly dependent on the skills and concentration of those conducting the counting survey, and as such are often difficult to verify.