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Glossary of terms

Workplace Management

Workplace Management– People counters can be deployed to assist with workspace management by showing peaks and troughs in office occupancy throughout each day, week and month to show the percentage use of an office space, against its designated capacity. Most office space management analysis is either taken from anecdotal evidence, where each department may have…

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Workforce Management

Workforce Management– scheduling staff hours to maximise efficient use of office space, especially where hot-desking and flexible workspaces and break-out areas are in use. Alternatively this phrase can relate to scheduling staff to maximise sales conversion in a retail arena.

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Weather Effect

Weather Effect – the effect that weather has on the footfall trends of various sites, depending on their; purpose, stock and location. For instance on a rainy day footfall may increase at a sheltered Shopping Centre, or for Outdoor Leisure stores, or a shop selling umbrellas, but fall for normal high street stores. The effects…

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Video Validation

Video Validation– a facility enabled on the Irisys Dual-View IRC3030 thermal people counter and the Brickstream 2300 video counter which enables recording of a video stream alongside footfall data, allowing the video, stored count data and diagnostic information to be polled via a single IP data stream.

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Video Counting

Video Counting describes the use of video technology to count people or objects. CCTV based systems tend to use ‘bolt-on’ software features with background processing, and are subject to environmental factors rarely offering consitent or accurate counts. More purpose built video counters use on-board processing and offer higher levels of accuracy, however, most single lens…

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Video Counter

Video Counter– a people counting device based on a standard video lens. Usually, analysing footfall targets through black and white images as these offer greater levels of contrast. The majority of video based counting systems are subject to changes in ambient light and shadow which can create problems in accuracy or data consistency. People counting…

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Velocity Filter

Velocity Filter – a people counting algorithm that can define which targets are counted based on speed of transit through the counting zone.

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Utilisation

Utilisation is the metric for space usage calculated by looking at the average room occupancy and room use frequency.

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University Space Management

University Space Management – A system developed by Axiomatic using a range of people counting technology, deployed across teaching space and other key student areas within univeristies, to gather data of peak occupancy, frequency of use and to caclutate accurate space utilisation data.

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Under-counting

Under-counting– the propensity for some people counting devices to count fewer people than are actually passing through the counting zone. This is a specific weakness where Beam Counters are used across a wide entrance. However, both thermal and video counters can also be subject to under-counting when traffic density reaches extremely high levels. Consistent under…

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Traffic Density

Traffic Density– The number of people passing under a people counter, within a specific space at any one time.

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Tolerance

Tolerance- the agreed, accepted and identified accuracy of a counting system once installed.

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Thermal Counter

Thermal Counter– a specific type of counter using proprietary technology, manufactured by Irisys. This type of counter is mounted on the ceiling above an entrance and counts people by monitoring the difference between the background temperature and the temperature of count targets passing underneath. As such, unlike many standard video counters, the IRC3010 thermal counter…

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Tally Counter

Tally Counter– a basic manual hand-held counter where a member of staff clicks every time a person passes. Such counters are labour intensive and subject to significant inaccuracies due to limited concentration spans, distractions and a lack of understanding of the importance of the counts. Often used by pubs and nightclubs many councils and licensing…

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Tailgating

Tailgating– describes the behaviour of one person directly following another through security gate. This is typically a problem with swipe-card access-controlled doors, where one person swipes his card, and another follows.  An electronic tailgate monitor can instigate a tailgate alarm when two people try to pass through a security gate simultaneously. The Irisys Thermal counter…

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Stereoscopic

Stereoscopic– having two lenses to facilitate the ability to create 3-dimensional vision creating an image with both depth and shape. Stereoscopic video counters like the Brickstream 2300 use this ability to achieve more accurate people counting.

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Staff Planning

Staff Planning– is a continuous process of shaping the staff profile to ensure that it is capable of delivering business objectives and maintaining a high level of customer service to maximise sales conversion ratios in retail, and customer satisfaction in service industries. The use of footfall data to help predict peaks and troughs in customer…

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SQL database (MS SQL, MySQL)

SQL database (MS SQL, MySQL)– SQL is ‘structured query language’ and is an industry-standard database language. A database is usually used to store the people count data in a way that can be queried so that questions such as “how many people entered such-a-zone last week?” or “how does the footfall at one site compare…

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Shopper Tracking

Shopper Tracking– The ability to highlight the paths of individual customers, or build up a customer heat-map showing the most commonly used paths throughout a retail space and the key areas of interest where customers spend the most time browsing.

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Sales Ratio

Sales Conversation (ratio)– the number of people who actually make a purchase in a retail store, compared to the total amount of visitors to a store – measuring the share of visitors against buyers by site – shown as a ratio or percentage from the equation: Sales Transactions / Total Footfall.

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Retail Systems

Retail Systems– The technology and processes available to, and employed by retailers in order to make their businesses more efficient. People counting systems form an integral part of any retail system to provide a metric against which other results can be evaluated.

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Retail Metrics

Retail Metrics – Data which can be analysed and combined to give a better picture of customer behaviour, marketing effectiveness and store and staff performance. Footfall data provides a key metric in helping retailers understand the strengths of their business and where improvements can be made.

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