retail people counter

Footfall Counters For Retail

We can analyse particularly busy periods within each store and ensure we have the correct staffing levels. Moreover, we can identify stores where the conversion rate is below company average, or the average for their category, and focus on providing additional training for the team on customer service etc.


Natasha Sims – Operations Manager at Oliver Bonas.

Tracking Your Retail Footfall

People counting technology has transformed the way business decisions are made. It is the optimum way to get a clear picture of footfall, customer behaviours, and customer flows. In addition, it can help you improve the performance of your stores and improve retail conversion rates.

Retailers are always looking for ways to maximise performance. However, sales figures alone are not enough to judge success and drive decisions. Spending time and money on marketing and advertising can be frustrating when you only have limited tools to help you understand your return on investment.

Axiomatic provide a flexible array of solutions to suit any retail environment. Once a system is in place there are multiple options for you to view your data; whether this be viewing the raw figures in excel, importing the data into your own management system, or using one of our specialised reporting packages.

Axiomatic have worked with a variety of organisations, from large national retail chains to independent gift shops. All have seen the benefits of measuring their footfall. For example, Harveys and Bensons chose Axiomatic to deliver their footfall counting system and are reaping the rewards.

See other retailers we have worked with –>

Tracking your retail footfall helps you answer a number of questions:

  • How many customers am I getting?
  • Did my promotion really work? Did our advertising increase footfall?
  • How can we plan for peaks and troughs in footfall, occupancy, pedestrian flows or retail traffic?
  • Can we schedule staff to improve customer service?
  • How can we accurately compare performance across multiple locations?

It enables you to:

  • Evaluate and adapt marketing activities according to retail traffic.
  • Improve customer service and reduce staff costs, by matching staff levels to your busy and quiet periods.
  • Make best use of low occupancy periods for maintenance activities.
  • Receive live occupancy counts to manage site capacity levels.
  • Assess your sales conversion rate and see how new product lines or services affect footfall.
  • Look for patterns in your retail footfall based on region, time of year and other factors.
  • Identify high performing stores and pinpoint the reasons for their success.

The type of counter used to track your footfall depends on a variety of factors. Click on the image below to learn more about each option, or contact us directly to find out more.