Weekly Focus: Samsung
Samsung required footfall data on their Support Centre performance, in order to drive their differentiation strategy.
In 2016 Axiomatic were approached by Chiel Construction, on behalf of Samsung. They wanted footfall counters to provide them with accurate information on how their Support Centre stores were used. Samsung were implementing a differentiation strategy, and wanted as much data on store performance as possible to help drive it.
After initial discussions, a representative from Axiomatic’s sales team visited Chiel Construction at their head office, to discuss what was possible and to demonstrate the kind of solutions that we could offer.
Relying on site photos and site plans, we recommended the deployment of Irisys DualView Thermal People Counters. Their combination of accuracy, network connectivity, and flexibility meant they suited the project well.
The physical installations of the footfall counters at each location was carried out by Axiomatic’s trained engineers. The initial roll out consisted of 17 sites. This would later increase to over 20. The installations were completed on-time and within budget.
To access their data all in one place, Samsung have access to Axiomatic’s PeopleCounted® Core software. This allows the user to view their daily, weekly, and monthly footfall figures for all their sites, via a user-friendly dashboard.
To complement their system, Samsung have chosen to take up a Support contract with Axiomatic. Our Support Department will remotely monitor the units at each site on an on-going basis to facilitate error trapping and verification, to safeguard functionality of each device, and to ensure that the units are configured to maximise accuracy for each location.
Everyone at Axiomatic is excited to continue our partnership with Samsung.