Weekly Focus – Furniture Village
Furniture Village is one of the UK’s biggest and best-known furniture retailers, with over fifty showrooms nationwide.
They were already aware of the benefits and importance of knowing their customer footfall and needed accurate data to measure conversion rates, the success of television marketing campaigns, sales events and trends over time.
They had previously tried out other solutions in several stores, but they found that these didn’t offer the accuracy and reliability needed so a new approach was sought. It needed to be accurate, unobtrusive, automated and within budget.
The specifications of the sites and data requirements were discussed, leading Axiomatic to recommend the Brickstream Video people counter, a device which offers robust performance with excellent accuracy. The intended architecture of the system would be that every site would have a counter at the main entrance, with the data collated centrally at Head Office.
After the initial trial at Nottingham, Furniture Village were satisfied that the solution was right for them. They started with installing 4 sites in 2013 as an introduction, then followed with another 32 sites in 2015 and continued to install as they opened more and more showrooms. During the installation process, Axiomatic worked alongside the Furniture Village Maintenance team to ensure a smooth rollout.
As part of our on-going support, Axiomatic continually monitor the entire Furniture Village system, enabling us to spot disruptions to service caused by connection or network problems, and monitor accuracy and performance. We keep in contact with store staff to ensure the counters are working optimally and are on hand to answer any questions that management have in relation to their data or counter performance.
Now that Furniture Village have a nationwide footfall counting system, they have data which enables them to generate reports highlighting sites that are performing well and those less so, conversion rates, regional variation in performance, the effects of marketing activities (such as regional TV advertising), sales promotions, annual trends and more.