Are you monitoring the footfall of your physical retail stores? Are you aware of the benefits this can bring? If the answer to either of those is a no, then we have the guide for you:

With their current equipment obsolete, South Yorkshire Passenger Transport Executive required a widespread upgrade of their people counting system.

British Kitchen supplier Wren were unhappy with the footfall counting system they had in place. They approached Axiomatic to find a better solution:

Scottish knitwear brand Lyle and Scott saw the value of expanding their footfall tracking system, after having one in place for a year at their flagship Edinburgh store.

The largest prehistoric copper mine in the world inquired about the possibility of an automated system that would allow them to keep track of their visitors in real time.

“Our footfall is much higher than we anticipated – in excess of 250-300,000 annually which is twice our previous estimates. The new data will inform our thinking about how we improve the visitor experience”

There is no “one size fits all” solution. Each customer is unique, so each people counting solution must also be unique. 

London based high-end homeware and furniture brand, Made.com, initially inquired about a footfall system for the opening of a new showroom in Birmingham. However, there was more to this project than first met the eye:

Well known for their innovative approach to development and problem solving, The University of Technology Sydney (UTS) were a key contributor in the development of Axiomatic’s SpaceAudit® solution.

Chester Zoo use footfall tracking technology to monitor visitor number across a wide variety of environments. The systems had to be discreet enough to not disturb visitors or animals, yet accurate enough to provide valuable information.

Cadbury World were operating on guesswork and staff estimates to control the flow rate of visitors entering their exhibitions. They needed something more accurate and reliable.

Norfolk County Council wanted a better way of managing and scheduling their staff levels across their libraries. A complete people counting system gave them the tools to do just that.

“Axiomatic systems allow us to track patterns of behaviour and therefore understand our visitors in more detail”

Representatives from the world renowned Barbican got in touch with Axiomatic having had no prior experience with an automated people counting system. None the less they understood the value that one could provide.

Don’t have time or patience to search through a whole website? See our quick guide to our people counting and footfall solutions here

White stuff had been using a footfall monitoring system prior to contacting Axiomatic. They recognised however, that their system was out of date and if they wanted to make the most of the data they could be getting, steps forward were needed.

Space NK had already been using a footfall monitoring solution when they approached Axiomatic, but considered their current methods complex and expensive.

Harveys and Bensons had previously tried out a number of other people counting solutions, but they found that these didn’t offer the accuracy and reliability that was needed, so a new approach was sought. It needed to be accurate, unobtrusive, automated and within budget.

Simple to install, easy to access your data, flexible in application. Our new, completely wireless, battery powered people counters are perfect for capturing information on footfall and visitor numbers.

Topps had recognised the benefits of monitoring customer numbers against sales and marketing data, and had spent time researching and trialling a number of different solutions. Axiomatic were able to provide them with exactly what they were looking for.

On the 7-8th February 2019, Axiomatic will be joining other leading industry specialists exhibiting at the Higher Education Strategic Planners Association Annual Conference. The conference is set to take place over 2 days in the East Midlands Conference Centre, at The University of Nottingham.

We have some big plans for 2019. So without getting over excited, or giving too much away, here’s what we have in store…

As 2018 draws to a close, everyone at Axiomatic would like to thank all of our Customers, Suppliers, and Partner Organisations for their contributions towards helping us continue to grow, develop, and prosper. Here, we shall take a quick look back at some key moments over the year, and cast our attention towards what lies ahead for 2019…